I have become your client many years ago because your product was convenient: any untrained employee could slip a coffee pod into a slot. No need for exact dosage and brewing procedure.
The quality of your product is correct, without ever reaching that of the marvelous freshly ground coffee I get from the coffee merchant round the corner. Your prices are excessively high, both in absolute terms and by comparison with similar products. So the deciding factor in buying from you is, I repeat, convenience, which includes speedy delivery and reliable customer service.
However, when you lose my payment cheque, block my account without any warning, subsequently lose the letter in which I provided proof that I had payed more than two months ago, and fail to offer any apology, I feel the convenience factor has taken a sharp dive.
Nor does your website improve matters. Having to waddle through two slow-loading pages of steaming cups, soft-blurred orchids and twenty-years-ago George Clooneys before accessing the order or contact area doesn’t make me feel special; it makes me feel like a hapless patient leafing through worn magazines in the waiting room of a third-rate dentist.
I’m fed up with your bloated ilk slapping a glossy image on a perfectly mundane but overpriced product and trying to convince us that by buying said product we access a privileged elite.
No love and no respect,
Your former customer